I didn’t start 《hellonatorie》just to build another tech platform.
 I started it because I’ve been in the exact moment where most business owners find themselves — trying to keep everything running, holding it all together, but quietly wondering:

“Where can I find someone I actually trust to think with me?”

Before building this, I was already offering operational consulting. I’ve spent years helping business owners solve real team and management problems — not from theory, but from the ground.

I know what it’s like to be the one everyone relies on.
 The one who’s supposed to “figure it out,” even when you’re tired, unsure, or just need someone to bounce things off of.

It wasn’t the workload that drained me — it was the loneliness of responsibility.
 And the time wasted chasing solutions that weren’t a fit.

So《hellonatorie》came from this one simple question :
What if we could make the right help easier to find — and faster to book?
Just clear, real answers from professionals who’ve done the work.

We started offline — now we’re building for more.

《hellonatorie》didn’t begin as an app.
It began from listening, advising, and solving problems one-on-one.
Now, with my tech background and consulting foundation, I’ve built this platform to scale that experience, to make trusted advice more accessible, especially for Malaysian businesses.

What we believe :

✅ You don’t have to carry everything alone
✅ Trusted help should be easy to find
✅ Business advice should feel like support — not selling

Because I believe the smartest leaders aren’t the ones who do it all.
They’re the ones who build better support.

Note : Everything shared here is based on real experience and perspective — not judgment, just reflection.